Welcome to NACo News Watch — the official media relations blog of the National Association of Counties. We observe and analyze media coverage of the nation's 3,068 counties and NACo so you don't have to.



Wednesday, April 28, 2010

Dailies continuing to lose paid readers

Paid circulations continue to sink like a stone for all but one of the nation's largest daily newspapers. Editor and Publisher (itself on shaky grounds) reported on the latest figures released by the Audit Bureau of Circulations (ABC):

"Overall average paid daily circulation fell 8.7% year-over-year for the six months through March, ABC said. That's an improvement on last fall's numbers, which were down 10.6% year-over-year."

Sure it's less of a drop from two years ago, but alarming nonetheless. The Wall Street Journal saw a tiny increase in paid circulation (less than 1%), but all others are continuing to shed readers.

Down double digits: The New York Daily News (11%), USA Today (13%), L.A. Times (14%), Houston Chronicle (13%), Chicago Sun-Times (13%), Dallas Morning News (21%), San Francisco Chronicle (22%), and Detroit Free Press (13%). I can go on, but you get the point.

For counties, especially those in and around these metro areas, you can expect more shrinking newsrooms in the months ahead, which means less coverage of local government.

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