Newspaper slump deepens as 2Q ad sales fall 29 pct

Things continue to go from bad to worse for the newspaper industry and it's a real shame. As this article shows, advertisers are shifting their ad dollars and marketing strategies to other avenues. The local newspaper is no longer the only game in town. For counties, it's not enough anymore just to communicate through the local newspaper. Counties have to think about other ways to reach the public such as Facebook, My Space, Twitter, and good old fashion public outreach efforts (county government days, open houses, etc.).